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If you can persuade a cat ... you can persuade anyone. This is the
essential guide to getting your way. Jay Heinrichs, award-winning
author of Thank You for Arguing and advisor to the Pentagon, NASA
and Fortune 500 companies, distils a lifetime of negotiating and
rhetoric to show you how to win over anyone - from colleagues and
bosses, to friends and partners at home (and even the most stubborn
of feline adversaries). You'll learn to: Perfect your timing -
learn exactly when to pounce Get your body language, tone and
gesture just right Think about what your opponent wants - always
offer a comfy lap Lure them in by making them think they have the
power The result? A happy, hopefully scratch-free, resolution. 'Jay
Heinrichs knows a thing or two about arguing' The Times 'A master
rhetorician and persuasion guru' Salon 'You got a bunch of logical
engineers to inject pathos into their arguments ... it works!' NASA
engineer
THE NEW YORK TIMES BESTSELLER Your ultimate guide to the art of
winning arguments Everyone is always trying to persuade us of
something: politicians, advertising, the media, and most definitely
our families. Thank You for Arguing is your master class in the art
of persuasion, taught by professors ranging from Bart Simpson to
Winston Churchill. With all the wisdom of the ages, from classical
oratory to contemporary politics and pop-culture, Thank You For
Arguing shows you how to win more than your fair share of
arguments, as well as: >How to shine at work, avoid speeding
tickets, and outwit argumentative partners >Cicero's secrets to
moving an audience, Donald Trump's savvy speechmaking, the art of
giving a TED talk >Tactics like Setting Your Goals, Making Them
Like You, Gaining the High Ground >Defuse an angry accuser and
benefit from your own mistakes >The art of rhetoric, from
eloquence and friendship to wit and irrefutable logic Written by
one of today's most popular online language experts, Thank You For
Arguing is brimming with time-tested rhetorical tips and persuasion
techniques that will change your life. And that's not hyperbole.
Yes, it's true: you "can "learn how to be a verbal wizard
Ever hear someone utter an unforgettable phrase and feel yourself
reacting with with...well, "awe? "Ever read a great quote and think
"I could never come up with anything that clever"?
Daunting as it may seem, there's nothing mystical about witcraft.
Crafting memorable lines" doesn't "require DNA-encoded brilliance.
What it "does "require is some knowledge of the tricks and
techniques that make words stick.
In "Word Hero, "Jay Heinrichs rescues the how-to of verbal
artistry from cobwebbed textbooks and makes it entirely fresh -
even a little mischievous. Fear not: on offer here are not dry,
abstract ideas couched in academic jargon. Rather, Heinrichs takes
you on an amusing - and amazingly "helpful "- tour of the
mechanisms that make powerful language work. You'll learn how to
slyly plant your words in people's heads and draw indelible verbal
pictures by employing such tools as "crashing symbols," "rapid
repeaters," "Russian Dolls" and even the powers of Mr. Potato Head.
With those tools and others tucked in your utility belt, you might
not immediately achieve "wordsmith immortality" but you "will
"become a better speaker, writer, and raconteur...and long after
people have forgotten everything else, they'll remember "your
"priceless lines.
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